As part of a course on design language at MICA, Franc Nunoo-Quarco challenged the graduate students to produce a typographic solution to dissemanating information announcing the vast amount of activities than can be taken advantage of throughout the year on the MICA campus. The stipulations of the project were the following:
- the solution had to take the for of a poster triptych
- size was to be the standard Swiss poster size: 35 x 50 inches
- the solution should begin as a pure typographic exploration
- color should be kept to a minimum, if not one color
Taking cues from the history of swiss poster design and embracing my modern proclivities, I arrived at a solution that was both accessible and compelling. Much of the content make reference to media, technology, language, science and time—great fodder a more conceptual approach.
I used the circle and line as a base. The line for it close visual parallel to time. A cirlce for its aesthetic balance and softness. I “assembled” these two elements to create a dense field of texture, which lended itself to being interpreted as chaos. Taking it further I layered a second epidermis of circles, all of which varied in size. What resulted is a sense of structured chaos, broked up by time (the line) and rythm (the modulating circles, which act as a visual pulse).
The meat of the triptych, the content, lives in the perimeter where it is easily found, consumed and digested.
To tackle the triptych element of the piece, I flanked the center poster with opening and closing single quotes to further emphasize the fact that what was being announced was a series of social and dialogical events.
